Growth Marketing Manager (Health & Fitness app)

Growth Marketing Manager (Health & Fitness app) Hi! We’re looking for a Growth Marketing Manager to join our partner company and take full ownership of purchase conversion across web and web-to-app flows, driving sustainable growth through systematic A/B testing and data-driven decisions. The core focus of this role is optimizing web / web2app funnels and consistently increasing conversion rates. You’re a great fit if you: Take full ownership of purchase conversion in web funnels. Are driven by speed and results, not processes for the sake of process. Work autonomously with a strong outcome-oriented mindset. Want to influence products that help thousands of people adopt a healthier lifestyle—and see that impact every day. Prefer working directly with key stakeholders without unnecessary hierarchy. Remote Full-Time | Marketing Apply job description WHAT YOU’LL DO: Running A/B tests to increase conversion: hypothesis creation → launch → analysis → implementation of winning solutions. Optimizing web flows: landing page → quiz → paywall → purchase. Prioritizing CRO hypotheses based on data, user behavior, and test results. Analyzing competitor pricing, paywall logic, and offers as sources for new experiments. Working with key metrics (CR, ARPU, LTV) to guide experimentation and scaling decisions. Close collaboration with the CEO and Head of Product on launching and iterating web funnel experiments. Cross-functional collaboration with designers, developers, and an analyst to implement experiments and improve funnels.