Gamification Content Manager

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries. Perfect for those who aim to:

Make the player experience more dynamic, rewarding, and enjoyable while aligning gamification with business goals;

 

Develop and manage gamification mechanics such as missions, challenges, loyalty features, progress systems, achievements, and seasonal events;

 

Work closely with Product and Promotions teams to integrate gamification into ongoing campaigns and player journeys;

 

Collaborate with Product to ensure accurate implementation, placement, and user experience of gamification elements;

 

Analyze player behavior and engagement data to optimize mechanics and increase retention;

 

Identify new engagement opportunities and propose innovative mechanics tailored to different player segments;

 

Ensure clear documentation, feature specifications, promo logic, and reward structures;

 

Monitor live gamification features for errors, edge cases, or unexpected player behavior and escalate quickly;

 

Align gamification initiatives with broader marketing, retention, and product strategies.

Experience you’ll need to bring:

Experience in iGaming (casino or sports) 2+ years, especially in CRM, retention, promotions, or gamification roles;

 

Strong understanding of player motivations, engagement psychology, and lifecycle management;

 

Ability to translate product concepts into actionable gamification flows;

 

Familiarity with reward systems, segmentation, promo logic, and progression mechanics;

 

Strong analytical mindset with the ability to work with data and engagement metrics;

 

Ability to document features clearly and provide structured requirements for Product and Design teams;

 

Experience with Smartico will be a plus;

 

At least Upper-Intermediate level of English.

 

It's a perfect match if you have those personal features:

Creative mindset focused on player engagement and motivation;

 

Strong attention to detail when working with logic, rewards, and progression;

 

Proactive approach with readiness to suggest new mechanics and improvements;

 

Clear communication and ability to work effectively with cross-functional teams;

 

Sense of ownership and accountability for gamification features and results.