Facebook User Acquisition Manager job description WHAT YOU’LL DO: Plan/launch/optimize FB campaigns to drive high-quality installs → trials → paying subs; manage ABO/CBO, placements, and bidding. Define event schema with product/analytics; maintain MMP + SKAN configuration and run periodic tracking QA. Operate a rolling creative factory: briefs, storyboards, weekly batch testing, and hook/angle reporting. Run structured tests on paywalls/onboarding with product (pricing, trials, copy, visuals) and loop results back to UA. Budget pacing & forecasting; shift spend by marginal ROAS/pLTV and cohort performance. Deliver weekly insights with clear next steps; flag risks (signal gaps, policy issues) early and propose fixes.
WHAT WE EXPECT FROM YOU:
2+ yrs Facebook (Meta) UA for iOS/Android subscription apps; proven wins on AEO/VO and revenue-based optimization.
Attribution & events: MMP (AppsFlyer/Adjust), SKAN 4+ mapping, in-app events (trial_start, sub_start, renewal, refund), CAPI App Events/Enhanced -Conversions; experimentation with conversion schemas.
Creative system for mobile UA (UGC, motion, hooks/angles) across 1:1 and 9:16; disciplined A/B testing and readouts.
Deep subscription metrics: CTR → CVR to trial → Trial→Paid, D1/D7 retention, ARPU/LTV, churn/renewal, paywall/onboarding testing.
Collaboration with ASO/paywall teams; experience influencing store assets and onboarding flows for CVR lift.
Strong analytical toolkit (Sheets/Excel, cohorting, pLTV forecasts); ability to make allocation calls quickly.
Outcome-oriented generalist who can own the whole UA loop from creative briefs to LTV readouts.
Curious, structured, and experiment-first; documents learnings and scales what works.
Calm with delayed/aggregated iOS data; pragmatic about signal loss and experiments under SKAN.
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YOUR JOURNEY WITH US:
Step 1: Pre-screen.
Step 2: Interview.
Step 3: Reference check.
Step 4: Job Offer!
28 business days of paid off.
Flexible hours and the possibility to work remotely.
Medical insurance and mental health care.
Compensation for courses, trainings.
English classes and speaking clubs.
Internal library, educational events.
Outstanding corporate parties, teambuildings.
WHAT WE OFFER:
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