Email Marketing Specialist Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee. IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English. The role As an Email Marketing Specialist, you'll find yourself in an ever-evolving, data-driven role that offers substantial growth and learning opportunities. You will be at the heart of our email marketing operations, focusing on building, managing, and analysing email campaigns, while exploring opportunities to expand our offers and campaigns.
What you'll be doing
Create and execute campaigns across multiple markets and brands
Overseeing and optimizing email campaigns to improve open rates, click rates, and conversion rates
Conducting in-depth market analyses and performance reporting
Liaising with account management and site management teams to develop coordinated campaigns
Ensuring compliance with gambling regulations across markets
Understanding customer lifecycles and tailoring email strategies accordingly
Managing and expanding our customer database while adhering to data protection rules
Daily, weekly and monthly reporting
Analyse key performance indicators such as ROI, CPA, and CTR to identify optimization opportunities, adjusting bids, budgets, and targeting parameters to maximize efficiency.
Evaluate campaign performance and user behavior through detailed funnel analysis, identifying bottlenecks and areas for improvement across the customer journey.
Design, implement, and assess structured A/B and multivariate tests across creatives, landing pages, and audience segments to enhance campaign outcomes.
Conduct market and competitor research using data insights and benchmarks to uncover new opportunities and trends in digital traffic and engagement.
Collaborate closely with the Business Intelligence department to improve reporting accuracy, align on analytical frameworks, and support deeper performance insights through dashboards and custom analyses.
Develop clear and concise reporting frameworks to track spend, performance, engagement metrics, and conversion trends, enabling informed decision-making across the team.
Work closely with our Sales department to support partner growth, provide input on campaign and traffic performance, and identify optimization strategies for scaling and retention.
Who we're looking for
Proven track record in digital marketing, with strong focus on email marketing
Analytical mindset with the ability to interpret data and optimize campaigns
Strong skills in copywriting and copyediting
Results-driven, adaptable, and proactive in achieving goals
Enthusiastic about learning and overcoming challenges
What we're offering
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Copenhagen:
Daily office lunches with varied menus to suit different dietary choices
Birthday Leave - a day off to celebrate your special day
“Me Time” Day - a day dedicated to your wellbeing
Annual Volunteer Day - support a cause that matters to you
Career progression pathways and continuous guidance
Anniversary rewards at 3, 5, and 10 years
Personal learning budget + access to Udemy
Annual well-being benefit
In-office massages once or twice a month
On-site gym facilities
Private health insurance (including dental, mental health, and physiotherapy)
Pension scheme
Team building budget
Free parking and strong public transport links (Nørrebro & Skjolds Plads stations)
Discounted commuter cards via our DSB agreement
A vibrant culture with regular office events and social gatherings
Get more out of Gentoo Media: https://www.gentoomedia.com/
At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧