Email Marketing Specialist (Acrum) About Us Acrum, a subsidiary of Traffic Label, leverages cutting-edge technologies to manage marketing campaigns and scale advertising strategies. As we continue to grow, we are seeking an experienced Email Marketing Specialist to join our ambitious team.
Key Requirements
Proven experience in email marketing (mandatory).
Background in iGaming / online casino / sports betting (mandatory – must understand industry compliance, player lifecycle, and promotions).
Hands-on experience with ESP platforms (SendGrid, Elastic Email, Brevo, DotDigital, or similar).
Ability to manage multiple domains and websites simultaneously.
Experience planning and executing mailing calendars (daily, weekly, monthly).
Ability to set up campaigns manually (list uploads, segmentation, testing, scheduling).
Experience working with designers (briefing, approving creatives, ensuring brand alignment).
Strong copywriting/content adaptation skills – ability to generate engaging content in English and other languages (knowledge of additional languages is a plus) using ChatGPT or similar tools.
Knowledge of email deliverability basics (SPF, DKIM, DMARC, warming IPs, avoiding spam triggers).
Analytical mindset to track KPIs (deliverability, open rate, CTR, conversion, revenue).
Ability to produce structured monthly reports with insights and optimization recommendations.
Strong attention to detail and accuracy in large-scale operations.
Excellent communication and teamwork skills.
Good organizational and multitasking skills.
Fluency in English (B1+). Additional languages are a plus.
Nice to Have
Basic HTML/CSS knowledge for email template editing.
Experience with automation flows, A/B testing, and segmentation strategies.
Familiarity with GDPR and responsible marketing practices.
Understanding of affiliate marketing KPIs (FTDs, CR%, EPC, ROI).
What We Offer
Work in a strong and ambitious team.
Competitive salary.
Opportunities for professional growth and development.
Flexibility to work remotely or from our Lviv office.
Department
Marketing
Locations
Lviv, Ukraine, Remote Europe
Remote status
Fully Remote