Email Marketing Specialist job description WHAT YOU’LL DO: Strategize for Success: Design and implement revenue-boosting strategies for our manual email campaigns, turning ideas into impactful results. Automate for Efficiency: Build and refine automated workflows that enhance our customer journey, ensuring a seamless and personalized experience. Drive Channel Growth: Develop and execute a strategy to increase the revenue share of the email channel, positioning it as a key driver of business success. Engage & Retain: Activate and re-engage our user base with targeted, compelling email content that keeps them connected and loyal to our brand. Innovate & Create: Develop new, high-converting email templates that resonate with our audience and align with our marketing goals. Own Your Channel: Take full ownership of our direct marketing channels, driving strategy, execution, and optimization with autonomy and confidence. Analyze & Optimize: Continuously analyze campaign performance, drawing actionable insights to refine and improve future email marketing efforts. Ensure Deliverability: Build a robust email infrastructure that maximizes deliverability, ensuring our messages reach the right inboxes at the right time. Revenue Focused: Kickstart revenue generation through strategic email campaigns, with a clear plan to multiply returns and drive sustainable growth.
