Ecrm Manager - Who we are: At Game Lounge, we lead the way in iGaming affiliate marketing by combining innovation with expertise.
Since 2011, we’ve grown from a small team in Malta to a global organization operating 131 brands in 39 countries, connecting over 10,000 users daily to 350+ partners. Our success is driven by our people—a talented, ambitious team that values collaboration, growth, and impact. Here, your ideas matter, and your contributions are celebrated. We believe in empowering every team member to reach their potential, offering an environment where innovation thrives and brilliance is rewarded. Recognized as iGaming Idol’s Employer of the Year 2021, Business Leaders’ Employer of Choice of the Years 2021-2022, Best Affiliate Company of the Year 2025 by Malta’s Gaming Excellence Award, Casino Affiliate of the year 2025 by SBC’s Affiliate Leaders Awards , we are committed to fostering a workplace where you can grow both professionally and personally. If you’re ready to take your career to the next level, join us in transforming iGaming.
Why Game Lounge?
We’re not just about what we do, but how we do it—and that starts with our people. When you join Game Lounge, you’ll become part of a team that believes in:
Professional growth: Advance your career with learning opportunities, mentorship, and room to innovate.
Nurturing talent: Your ideas are valued and your contributions make an impact.
Recognition: Celebrate milestones and be rewarded for your achievements.
A supportive culture: Thrive in an environment built on collaboration, transparency, and work-life balance.
Global opportunities: Join a team that spans continents, offering diverse perspectives and career paths.
Here’s what we’re looking for:
We’re seeking curious, driven individuals who are ready to challenge the status quo and make a meaningful impact. If you:
Are excited by the challenge of solving complex problems and bringing innovative ideas to life.
Thrive in a fast-paced, collaborative environment.
Value open communication and continuous learning.
Are ambitious, goal-oriented, and passionate about achieving brilliance.
…then Game Lounge could be your next big opportunity.
We are looking for a highly analytical, user-centric, and commercially driven eCRM Manager to join our Performance Marketing team. You will work with our existing eCRM Manager who will support you.
This role is central to how we acquire, nurture, and retain users across multiple brands and markets.
You will own the full lifecycle from first touch (e.g., Meta lead ads) through to database entry, segmentation, email/SMS journeys, and long-term value optimisation. You’ll ensure that every lead is correctly tracked, attributed, nurtured, and converted. You’ll work seamlessly with the media team to maximise lead quality and input. You will also maximise the value of lapsed databases to bring in revenue from additional revenue streams from third parties.
If you excel at building automated journeys, understand how to measure true value across the funnel, and love improving engagement through experimentation you’ll thrive here.
What you’ll be doing:
Lifecycle Strategy & Execution
Support and evolve the CRM strategy across Email, SMS, Web Push, Pop Ups and emerging channels.
Build and optimise multi-step, automated customer journeys for acquisition, re-engagement, and retention.
Own the full journey from paid acquisition (e.g., Meta / Google Ads) into database — ensuring leads are accurately tracked, scored, and nurtured.
Turn CRM KPIs into actionable plans that drive measurable commercial outcomes.
Content, Personalisation & Testing
Working with our UX team to build and test dynamic, personalised content within customer journeys.
Run A/B and multivariate tests across messaging, segmentation, send time, and UX.
Ensure landing pages, forms, and on-site components are optimised for CRM capture and conversion.
Segmentation, Data, and Database Health
Manage segmentation frameworks across multiple GEOs, brands, and audience types.
Ensure database quality is maintained with accurate tagging, clean data structures, and GDPR-compliant opt-ins.
Monitor how leads progress through various lifecycle stages, identifying value gaps and optimisation opportunities.
Performance & Reporting
Analyse channel and journey performance and share insights proactively with the wider team.
Report monthly on engagement, conversion, deliverability, retention, and user value.
Continuously seek opportunities to improve engagement rates, funnel conversion, and ROI.
Work to growth targets and budgets.
Collaboration & Delivery
Work closely with Paid Media, Content, Design, Data, and Development teams to align funnel strategy and execution.
Coordinate CRM requirements across different markets, ensuring consistent delivery while adapting to local needs.
Ensure all comms align with brand standards, compliance requirements, and best practices.
The ideal candidate should:
3–5+ years’ experience in CRM, lifecycle marketing, segmentation, or eCRM - iGaming affiliate experience working across multiple markets is a must.
Proven ability to build automated workflows and manage lifecycle programs end-to-end.
Strong understanding of how leads flow through funnels — including tracking, attribution, and value evaluation from Meta → landing page → opt-in → CRM journey → conversion.
Skilled in audience segmentation, personalisation, and behavioural targeting.
Hands-on experience with major CRM/marketing automation platforms.
Strong HTML knowledge for email template creation and optimisation.
Analytical mindset and comfortable interpreting large datasets, spotting patterns, and making data-backed decisions.
Excellent communicator with strong collaboration skills across Content, Design, Data, and Paid Media.
Solid understanding of GDPR, data compliance, and responsible marketing principles.
Thrives in a fast-paced environment with multiple brands, markets, and priorities.
Good to have
Experience with landing page optimisation or CRO workflows.
Background in designing reporting dashboards or working closely with Data teams.
Experience in lead generation techniques in igaming.
Exposure to mobile push and app-based lifecycle channels.
How you’ll work:
Monday to Friday - 40 hours per week
Malta
What you’ll get:
Private Health Insurance
Car Park Space
Annual performance bonus
Wellness Allowance
Exciting company events throughout the year
Meet the team:
https://www.gamelounge.com/department/casino
Interested candidates should submit their CV in English through the link provided.
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If that doesn’t sound like you, but you’re still interested in starting a career with Game Lounge, check out the careers page 👉🏼 https://www.gamelounge.com/work-with-us