Off-Page SEO Specialist - DACH About Legend We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
Main responsibilities
Lead efforts in building quality backlinks by reaching out to journalists and media outlets, utilizing proven strategies to enhance our digital presence
Oversee a team of two members, providing guidance and training on the best practices for backlink building and content engagement
Utilize digital marketing tools like Muckrack, SEMRush and Ahrefs effectively for outreach strategies and analysis
Develop and pitch creative, engaging content relevant to iGaming, Sportsbooks, or Casino sectors, ensuring high interest and response from journalists and media entities
Collaborate with the Senior Team Lead to formulate and implement innovative outreach strategies that align with the company's overall marketing goals
Monitor, analyze, and report on the effectiveness of outreach campaigns, adjusting strategies as needed for optimal results
Stay abreast of the latest trends and developments in digital PR, iGaming, Sportsbooks, and Casino sectors, applying this knowledge to enhance outreach effectiveness
Job requirements
Minimum of 3 years in building backlinks through outreach to journalists
Proven experience in managing and training a team
Strong understanding and proficiency in SEMRush, Ahrefs, and other relevant digital marketing tools
Ability to create innovative and engaging content tailored for the media
Previous experience of executing Digital PR within the US market, and an understanding of how the US media landscape functions
An understanding of the Canadian market is a plus
Preferably a background in iGaming, Sportsbooks, or Casino
Excellent verbal and written communication skills
Education- A bachelor’s degree in Marketing, Communications, Public Relations, or a related field
What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.
Flexible working hours which supports a healthy work-life balance
Private health and dental insurance, group income protection, life assurance
A varied everyday life in a fast-paced international business
A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
30 days annual leave (excluding bank holidays!)
Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
Hybrid
London, United Kingdom