Digital PR Specialist

The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. The Digital PR Specialist will develop and execute outreach campaigns that secure high-quality backlinks and earned media coverage for Gambling.com Group brands, and will help promote GDC Group leaders. This role involves crafting compelling pitches, building relationships with journalists, and identifying opportunities to turn company insights and data into stories that resonate with media audiences. This role offers the opportunity to work closely with journalists and editors across the media landscape while helping shape the public conversation around the rapidly evolving global casino gaming and entertainment industry. We’re looking for a self-starter who thrives in collaborative environments. The job is a work-from-home position that will occasionally report to our Las Vegas office.

Responsibilities:

 

Develop and execute digital PR outreach campaigns to secure media coverage and high-quality backlinks

Write compelling pitches, press releases, and media materials to support editorial and marketing initiatives

Earn placements in national and regional media, trade publications, blogs, and authoritative websites

Identify relevant journalists and build targeted media lists for outreach campaigns

Build and maintain relationships with journalists, editors, bloggers, and influencers

Coordinate interviews and media opportunities for Gambling.com Group experts and spokespeople

Collaborate with SEO, editorial, research, and social teams to develop linkable assets and newsworthy campaigns

Monitor media opportunities and news trends to identify timely PR angles

Track campaign performance and report on backlinks, placements, and traffic impact

Requirements:

 

Strong written and verbal communication skills

Minimum 2-4 years experience in digital PR outreach or media relations

Understanding of SEO and link-building through earned media placements

Comfortable working with data and turning insights into media-friendly stories

Strong research abilities and attention to detail

Familiarity with news cycles and ability to craft timely, compelling pitches

Ability to manage multiple PR campaigns simultaneously

Strong organizational skills and follow-through

Self-motivated and comfortable working in a remote, collaborative environment

Desirable Qualifications:

 

Previous PR experience in gambling, sports, or entertainment media

Passion for casino culture and gaming industry trends

Existing relationships with journalists covering gaming, business, or entertainment

Experience developing digital PR campaigns from ideation through execution

Track record of securing media placements with backlinks

Experience with PR and SEO tools such as Ahrefs, Muck Rack, BuzzStream, or similar platforms

Success in This Role Looks Like:

 

Consistently securing media coverage and backlinks from reputable publications

Turning company insights, data, and research into media-friendly stories

Building long-term relationships with journalists and editors

Collaborating effectively with editorial and SEO teams to amplify content visibility

Helping increase brand authority and organic traffic through earned media

Perks & Benefits:

 

Comprehensive Health Insurance (Medical, Dental, Vision)

Flexible work environment and home office available

Generous paid time off

Home office allowance

Gym & Leisure Allowance

All the hardware and software you need to be successful

Access to courses for Personal and Career Development

Company Paid Volunteer Day