CRM Team lead / manager Job Details Seniority Level Senior-Level Industry iGaming (regulated) Employment Type Full-time Location Johannesburg, South Africa Skills Strong Analytical, Planning, Prioritisation and Organizational skills Ability to work with large volumes of data and take key decisions Strategic Thinking Campaign Management Data Analysis & Reporting CRM & Automation Tools Regulatory & Compliance Knowledge in Regulated Markets Communication & Collaboration Excellent interpersonal skills for cross-functional collaboration and stakeholder engagement Customer-Centric Mindset Education & Experience Proven experience in CRM or Marketing leadership roles, within the regulated online gaming industry Strong track record of managing CRM strategies that deliver measurable improvements in retention and customer value Experience in people management, team leadership, and cross-functional collaboration Hands-on experience with CRM tools and platforms (Xtremepush, Optimove, or similar) Good understanding of Loyalty Programs and Different types of retention rewards 5 years + relevant experience in a leadership role in Retention/ CRM role within the regulated iGaming industry Overview & Purpose: We are seeking a collaborative and strategic CRM Manager to work closely with our very experienced Head of CRM in leading the CRM function at Dream Team Gaming, a leading online casino operator. The role will support the Head of CRM and co-drive shaping and delivering strategies that enhance player engagement, retention, reactivation, and loyalty, while ensuring the CRM teams execute seamlessly and effectively against clearly defined targets. This role requires an ambitious leader who can translate strategic direction into action, manage the day-to-day operations of the CRM department, and drive initiatives that improve customer lifetime value and overall business performance. The CRM Manager plays a pivotal role in driving customer loyalty, engagement, and lifetime value across our iGaming brands. This position is responsible for leading and implementing the strategic development and execution of retention initiatives that reduce churn and enhance player satisfaction in a highly competitive and regulated environment. With deep expertise in player behaviour, campaign management, and regulatory compliance—particularly under the Malta Gaming Authority (MGA) framework—the CRM Manager ensures that every interaction with our players is meaningful, personalized, and aligned with our brand values. The role demands a data-driven mindset, strong leadership capabilities, and a passion for delivering measurable results through innovative retention strategies. This is a key leadership role that directly influences revenue growth, brand loyalty, and long-term business sustainability.
