CRM Specialist
13 JUL 2026
CRM Specialist We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook; Manage the promo calendar, including bonuses, free bets, tournaments, and gamification; Drive player activation, retention, and reactivation; Build customer segments based on behavioural and transactional data; Run A/B tests to improve engagement, conversion, and retention; Track CRM performance and key metrics such as GGR, retention, and ARPU; Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar; Collaborate with Product teams on new GEO launches and product updates; Suggest improvements for CRM systems and processes; Take ownership of CRM processes and help them scale.
Experience you’ll need to bring:
2+ years of experience as a CRM Manager in iGaming.;
Experience launching CRM campaigns across onboarding, retention, and reactivation;
Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU;
Experience with CRM platforms and analytics tools such as Tableau or similar;
Knowledge of behavioural, value-based, and lifecycle segmentation;
Experience working with Product, Marketing, and Analytics teams;
Upper-Intermediate English for communication in an English-speaking team.
It's a perfect match if you have those personal features:
Strong ownership and responsibility;
Ability to work independently;
Attention to detail;
Analytical thinking;
Proactive approach to tasks.
