CRM Specialist - We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match.
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.
Perfect for those who aim to:
Plan, execute, and optimize CRM campaigns across channels (email, push, SMS, on-site);
Manage the full campaign lifecycle, from briefing and targeting to testing, QA, and reporting;
Collaborate closely with Design, Copy, Product, and BI teams to ensure consistent messaging and data accuracy;
Define customer segmentation strategies and identify opportunities for automation and personalization;
Track and report performance KPIs (conversion, retention, churn prevention), providing insights and recommendations for improvement;
Support the development of new lifecycle journeys and ensure alignment with brand and market goals, along with strategy implementation;
Act as a key contact between local markets and regional CRM functions, ensuring timely delivery and alignment with global strategy.
Experience you’ll need to bring:
2–4 years of experience in CRM, retention marketing, or lifecycle management;
Proven experience with CRM tools (Salesforce, HubSpot, Smartico, Optimove, Braze, or similar);
Hands-on experience with campaign setup, A/B testing, segmentation, and reporting;
Strong analytical mindset with ability to interpret data and optimize performance;
Advanced Excel or Google Sheets skills; familiarity with visualization tools (Power BI, Tableau);
Upper-Intermediate in English;
Spanish native preferred or Spanish Upper-Intermediate (for LATAM market);
Desirable HTML knowledge.
It's a perfect match if you have those personal features:
Detail-oriented and execution-driven;
Strong problem-solving and prioritization skills;
Ability to work independently and handle multiple projects simultaneously;
Clear communication and collaboration skills in cross-market environments;
Motivated by results, optimization, and process improvement;
Adaptable to a fast-paced, constantly evolving environment.