CRM Manager

We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match. Our client, Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to:

Lead the execution of a Casino-first CRM strategy across LatAm markets, focused on increasing Player Lifetime Value (LTV) and reducing churn;

 

Design, launch, and optimize end-to-end lifecycle campaigns (Welcome, Retention, Reactivation, VIP, Churn Prevention) with a strong focus on Casino growth;

 

Plan and execute high-impact promotional campaigns such as Free Spins, Reloads, Missions, Tournaments, Cashback, and provider launches;

 

Support Sportsbook CRM initiatives including Freebets, Odds Boosts, Challenges, and event-driven campaigns around major football leagues and international tournaments;

 

Build and refine advanced player segmentation based on casino preferences (game type, volatility, bet level), sportsbook interests (teams, leagues, odds appetite), and lifecycle stage;

 

Develop and maintain automated CRM journeys for both Casino and Sportsbook verticals, ensuring continuous optimization for retention and long-term value;

 

Conduct A/B testing across bonus mechanics, wagering requirements, messaging, and timing to improve engagement and bonus cost efficiency;

 

Monitor key performance metrics (Retention, ARPU, Reactivation, Bonus Cost, Bet Frequency) and deliver clear, data-driven insights and recommendations;

 

Collaborate cross-functionally with Product, BI, VIP, CS, Design, and Marketing teams to ensure CRM activities align with product launches, gamified features, and regional trends;

 

Contribute to Spanish-language communications tailored to LatAm audiences, ensuring cultural relevance and strong player engagement.

Experience you’ll need to bring:

2+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing within iGaming (Casino experience is mandatory; Sportsbook is a strong advantage);

 

Hands-on experience with CRM systems, automation tools, bonus engines, and segmentation logic;

 

Strong understanding of Casino KPIs (Retention, ARPU, Reactivation Rate, Bonus Cost, Wagering Behavior) and basic Sportsbook metrics;

 

Experience running A/B tests and interpreting campaign performance data to drive optimization decisions;

 

Upper-Intermediate+ English (required);

 

Spanish proficiency (highly appreciated for LatAm content review and cultural alignment).

It's a perfect match if you have those personal features:

A strategic, Casino-first mindset with a focus on long-term player value growth;

 

Strong analytical thinking and the ability to transform data into actionable CRM improvements;

 

Passion for LatAm gambling culture, including popular casino games, providers, football leagues, and player motivations;

 

High attention to detail, especially in segmentation logic and bonus setup;

 

Proactive and solution-oriented approach to campaign optimization;

 

Ability to thrive in a fast-paced, multi-market environment with dynamic event calendars.