CRM manager We expect: Skills in creating high-converting content for email newsletters Understanding of key communications metrics and ways to improve them Experience with HTML layout and email templates Understanding of the technical principles of email, SMS, push notifications, etc. At least 1 year of experience in iGaming or related industries
What
to do:
Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
Preparing segments and setting up content emails
Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
Developing email templates in HTML and adapting them to various devices
Creating technical specifications for cross-teams (design, copywriting, analytics)
Developing and optimizing user onboarding, retention, and reactivation flows