CRM Manager - UK Apply for this job Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees Company Overview: Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company with a knack for creating unforgettable gaming experiences. Our secret sauce? A blend of innovation, security, and a dash of playful charm. Nowadays, we're on the hunt for a dynamic and commercially minded CRM Manager for our UK Market!
Position Overview:
As our CRM Manager for the UK Market, you’ll sit within the central CRM team and report directly to the CRM Director. You’ll own and deliver a best-in-class, multi-channel CRM strategy (think Email, SMS, Push, Onsite Notifications) to keep our players delighted and engaged. You'll work closely with the UK Country Manager to ensure every campaign is aligned with our commercial goals, whilst making the most of automation, segmentation, and player insights.
Responsibilities:
Drive the local CRM strategy with full ownership - from planning to execution - whilst aligning with UK business goals and compliance requirements.
Analyse and optimise campaign performance, ensuring ROI is maximised and customer value is continuously increasing.
Collaborate with business analysts, designers and content creators to craft communications that are timely, relevant and impactful.
Scale campaigns through automation and micro-segmentation, unlocking personalisation without losing efficiency.
Champion a test-and-learn approach, using A/B testing to optimise both incentivised and non-incentivised comms.
Stay on top of local regulation and keep an eye on what competitors are doing - so we’re always ahead of the game.
Requirements:
Proven experience in a CRM/ Retention/ Lifecycle Marketing role within the UK market in the online iGaming industry.
Strong understanding of CRM platforms and tools (e.g. Salesforce, Braze, Optimove, or similar).
Experience building automated journeys and multi-channel lifecycle campaigns at scale.
A love for data - you're confident interpreting campaign results and turning insights into action.
Excellent stakeholder management skills - you can translate strategy into action across teams.
Strong organisational skills and the ability to juggle multiple campaigns, deadlines, and priorities.
You are familiar & comfortable navigating the UKGC marketing compliance.
Think we're a good match? Apply now!
The Perks (Malta Office)
Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces! In addition to that, you’ll enjoy:
Private health insurance
Wellness incentives, including a fitness allowance and mental well-being services
Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them!
2 weeks Work From Anywhere (10 days), increased to 4 weeks (20 days) after longer duration of employment within the Company: explore the world while working remotely
Gourmet lunches and healthy snacks prepared by our in-house chef
Variety of discounts from local vendors
Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
A range of training courses, known as Casumo College, for continuous learning and growth
Social events for building strong relationships with colleagues from all across the organisation
Our ABC values:
ASPIRE
At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation.
BELIEVE
Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong.
CARE
Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.
Department
Marketing
Role
CRM Manager - UK
Locations
Malta Headquarters
Remote status
Hybrid
Employment type
Full-time