Site Content Manager LATAM (m/f/x) Description About bwise Media bwise Media is an international digital media agency, specializing in the monetization of sports websites and apps while managing advertising sales for sports betting operators. Our partners include some of the biggest and most popular sports portals globally. We are looking for a dynamic Site Content Manager for LATAM who will be responsible for overseeing the content strategy and development for our websites aimed at Latin American markets. In this role, you will ensure that our content is engaging, relevant, and optimized for both user experience and search engines. Your mission will be to enhance our online presence and connect with our target audience effectively.
Position Overview:
Reporting to our CRM Lifecycle Team Manager, you'll plan, build, and optimise multi-channel lifecycle campaigns that drive conversion, reduce churn, and bring players back for more. You’ll collaborate with analysts, creatives, and content folks to deliver automated, engaging, and spot-on communications across our verticals - including Casino, Live Casino and Sportsbook.
Responsibilities:
Bring campaigns to life: Build, schedule, and QA automated journeys and communications across channels with pixel-perfect execution.
Get personal: Implement segmentation and targeting strategies to make messages feel one-on-one, not one-size-fits-all.
Automate the magic: Create scalable, data-driven journeys using CRM automation tools to guide players through their lifecycle.
Measure what matters: Monitor campaign performance, share insights, and suggest improvements to level up the impact.
Team up: Partner with production, design, and content teams to ensure creative assets and messaging are aligned and on-brand.
Test, learn, repeat: Run A/B tests and experiment regularly to discover what resonates best with our players.
Stay compliant: Make sure all campaigns tick the boxes for regulatory standards and internal QA guidelines.
Requirements:
Proven CRM experience in a similar role, within iGaming or a comparable digital industry.
Prior hands-on experience building and optimising automated lifecycle communications.
Solid understanding of segmentation and targeting methodologies to drive personalised engagement across customer lifecycle cohorts.
Demonstrated ability to interpret performance KPIs, translating insights into actionable campaign improvements.
Working knowledge of A/B testing techniques to support data-driven decision-making.
Proven ability to collaborate cross-functionally with content, design, analytics, and product teams in a fast-paced environment.
Strong attention to detail with a track record of owning QA and ensuring flawless campaign delivery.
A collaborative mindset coupled with excellent communication skills.
Think we're a good match? Apply now!
The Perks (Malta Office)
Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces! In addition to that, you’ll enjoy:
Private health insurance
Wellness incentives, including a fitness allowance and mental well-being services
Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them!
2 weeks Work From Anywhere (10 days), increased to 4 weeks (20 days) after longer duration of employment within the Company: explore the world while working remotely
Gourmet lunches and healthy snacks prepared by our in-house chef
Variety of discounts from local vendors
Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
A range of training courses, known as Casumo College, for continuous learning and growth
Social events for building strong relationships with colleagues from all across the organisation
Our ABC values:
ASPIRE
At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation.
BELIEVE
Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong.
CARE
Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.
Department
Marketing
Role
CRM Lifecycle Executive
Locations
Malta Headquarters
Remote status
Hybrid
Employment type
Full-time