Key accountabilities:
Data Hygiene & Governance: Own day-to-day data quality across CRM/marketing data - deduplication, validation, and standardisation of customer records and event data, and define hygiene rules and taxonomy in partnership with the Data team.
Audience Creation: Build, test and maintain customer audiences and segments for use in Braze campaigns and journeys, translating CRM/Marketing targeting requirements into technical audience logic.
Platform Integration: Manage the data flow (ETL/reverse-ETL) between Segment and Braze, configuring sources, destinations and tracking plans, and troubleshooting sync issues as they arise.
Stakeholder Collaboration: Act as the day-to-day data point of contact for the CRM/Marketing team, shaping requirements and ensuring practices stay consistent with wider Data function standards.
Documentation & Compliance: Document data flows, mappings and standard operating procedures so the work is maintainable beyond the contract term, and ensure data handling complies with consent and data protection requirements (e.g. GDPR).
Reporting & Escalation: Provide regular updates to the Data Director and wider CRM function on data hygiene status, integration health, and any risks or blockers.
Requirements
Hands-on experience with Segment (or a comparable CDP such as RudderStack or mParticle), configuring sources, destinations and tracking plans.
Hands-on experience with Braze (or a comparable engagement platform such as Iterable, Salesforce Marketing Cloud, or Klaviyo), including audience/segment building and journeys or canvases.
Strong SQL skills and comfort working directly with customer and event data models.
Demonstrable experience with data hygiene practices - deduplication, validation, standardisation, and consent management.
Experience with ETL/reverse-ETL concepts and troubleshooting data pipeline issues.
Ability to work independently as a contractor, defining and driving own workstreams with light-touch line management.
Strong communication skills, with the confidence to work directly with marketing stakeholders without losing data rigour.
Desirable
Experience in a betting, gaming, racing, or sports data environment.
Python or scripting experience for data manipulation.
Prior experience working as
Benefits
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.
We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.
You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.