Creative Strategist - Meta Ads & Programmatic

As a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds. With over +850 team members and more than 200 assets, our startup culture fuels our growth, making us a leading force in multi-channel marketing. We specialise in delivering best-in-class SEO & Content solutions to esteemed clients worldwide.

What Makes Us Different:

 

At ClickOut Media, we thrive in the most competitive search verticals, operate across every major language, and conquer platforms you've probably never even heard of. Our dynamic approach, combined with our fast-paced environment, sets us apart in the industry. We're not just here to meet expectations; we're here to exceed them, every single time. Our relentless pursuit of excellence has been the cornerstone of our continuous success.

 

Job Description:

 

We’re looking for a Creative Strategist to own the end-to-end creative strategy for the gambling industry. Your role is to constantly research competitors, identify winning creative patterns, brief designers clearly and quickly, launch ads, analyse performance, and continuously improve FTD CPA. You’ll work with a strong design team that executes fast; provide sharp direction, not hand-holding. This is a performance-driven role where results matter, and you’re expected to move quickly, think independently, and use AI tools like ChatGPT, Claude, Midjourney, and Runway to work at 2x speed,scale creative output, and optimise the creative testing loop.

 

 

Responsibilities:

 

Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals

 

Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output

 

Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights

 

Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video)

 

Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics

 

Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI

 

Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms

 

Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks

 

Continuously iterate and scale winning creatives using performance learnings and generative AI tools

 

Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals

 

Present creative strategies, test results, and performance insights clearly to internal stakeholders

 

 

Qualifications:

 

3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side).

 

Proven track record of creating profitable ads with measurable ROAS and CPA improvements.

 

Strong experience managing Meta ads (Facebook, Instagram) creative strategy.

 

Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing - you use AI to move faster.

 

Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar).

 

Excellent creative brief writing and communication skills.

 

Data-driven mindset with the ability to interpret performance metrics.

 

Solid understanding of creative testing methodologies (A/B testing, hooks, formats, angles).

 

Strong copywriting skills for ad copy, headlines, hooks, and scripts.

 

Experience with competitor research and market analysis using spy tools (Meta Ad Library, Foreplay, MagicBrief).

 

Self-starter who works autonomously - no hand-holding required.

 

Ability to thrive in a fast-paced, deadline-driven environment.

 

 

Nice to have qualifications:

 

Experience in casino, sweepstakes, iGaming, crypto, or regulated verticals

 

Understanding of advertising compliance and platform restrictions for regulated industries

 

Proficiency with creative research tools (Foreplay, MagicBrief, Motion, Triple Whale Creative Cockpit)

 

TikTok ads creative strategy experience

 

UGC content strategy and influencer brief development

 

Background in direct response or performance creative

 

Experience with programmatic display advertising

 

 

Benefits & Rewards

 

A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine

 

An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)

 

Build an organisation that continues to diversify its portfolio

 

Personal responsibility with a ton of autonomy

 

33 free paid days

 

Market-leading remuneration and bonuses available

 

An international team with over 35 nationalities

 

Fully Remote working (work fully remotely and option for weekly coworker space)

 

Additional benefits for permanent employees are available depending on the location

 

 

What do we mean by "Fully Remote"

 

Clickout Media offers you an unparalleled working experience. We are registered in Malta, but you don't have to be. Wherever you are based, and whether you are employed, operate B2B, or are a career freelancer, we will always find a way to work with great people.

 

Engaging with a worldwide workforce, ClickOut Media brings together world-leading experts in the fields of Tech, SEO, Content, and Product. Our remote approach gives absolute flexibility to our people and exemplifies our philosophy of autonomy and trust.

 

Diversity is a given to us, and this unique approach allows us to deliver and have respect for the wide variety of people, experiences, and cultures we bring together.

 

 

Our recruitment process is as follows:

 

Apply

 

Have an introduction call with our recruitment team

 

Do a test

 

Have a technical interview

 

Equal Opportunities

 

ClickOut Media is an equal-opportunity employer welcoming applicants from all backgrounds.

 

Department

Paid Media

Locations

Multiple locations

Remote status

Fully Remote