
Senior SEO Specialist
Senior SEO Specialist Join Our Team as a Senior SEO Specialist in Malta! ๐ Who Are We? Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.
Where’s the Action?
Our brand-new office in Gzira, Malta – a vibrant iGaming hub that’s as inspiring as it is sunny!
What Will You Do?
โ Conduct targeted keyword research and competitive gap analysis across US sports betting (NFL, NBA, MLB, NHL...) and iGaming verticals (online slots, live casino, table games)
โ Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors;
โ Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures;
โ Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility;
โ Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl;
โ Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites;
โ Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities;
โ Deliver clear and actionable weekly or monthly performance reports to stakeholders;
โ Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture;
โ Stay up to date with SEO trends, algorithm updates, and emerging industry tools;
โ Support SEO strategies tailored to US state regulations and regional search behaviors.
What Will You Bring to the Table?
โ 5 years of experience in SEO or a similar role;
โ Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools;
โ Good understanding of keyword research, content optimization, and technical SEO fundamentals;
โ Familiarity with CMS platforms such as WordPress or Shopify;
โ Analytical mindset with the ability to interpret data and identify opportunities;
โ Strong attention to detail and organizational skills;
โ Ability to collaborate effectively with content, marketing, and development teams;
โ Proactive attitude and willingness to stay current with SEO trends and best practices.
What’s in It for You at Clever?
๐ฐ Competitive Salary – Because you deserve the best.
๐ Health & Dental Insurance – We care about you.
๐ Happiness Department & E.A.P. – Holistic well-being, unlimited online psychology sessions with our in-house therapist.
๐ Birthday Leave – Take the day off — it’s all about you!
๐ Professional Development – Tailored plans and internal mobility opportunities.
๐ Hybrid Work Options – Flexibility that works for you with work from home option up to 2 days a week!
๐ Continuous Learning Culture – Clever Academy and language classes.
... and so much more!
At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed
Ready to make your mark? Let’s get Clever together! ๐
Department
SEO
Role
SEO Specialist
Locations
Malta
Remote status
Hybrid