Business Manager – Bojoko.com & Bojoko.ca (International Expansion) - North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.
About the Role
We’re looking for a Business Manager to lead Bojoko.com and Bojoko.ca, two high-potential casino comparison and review platforms.
The role focuses on growth, monetisation, and international expansion, with the objective of turning Bojoko into a global, multi-market brand for casino and iGaming content.
You’ll manage the P&L, SEO strategy, commercial content roadmap, and market localisation while coordinating a cross-functional team across content, SEO, and affiliate operations.
You’ll report to the Business Unit Coordinator and work closely with NSN’s central SEO, Product, and M&A teams.
Key Responsibilities
1. Business Performance & Growth
Own and grow the P&L for Bojoko.com and Bojoko.ca.
Design and execute growth strategies for each market (Canada, UK, and new target countries).
Monitor performance across traffic, conversion, and revenue KPIs via dashboards and analytics.
Identify new business opportunities in emerging markets (e.g., LatAm, EU, Africa).
Ensure compliance with local licensing and responsible gaming frameworks.
2. Commercial Content & SEO
Lead the commercial content roadmap (casino reviews, guides, comparison pages, bonus listings).
Define clear KPIs for content (traffic, conversion, revenue per page) and monitor delivery quality.
Work with the central SEO and tech teams to implement technical and on-page optimisations.
Develop data-driven content strategies for international scaling (language expansion, localisation, link acquisition).
3. Team Leadership
Manage and structure a distributed team including:
Content Lead
SEO Lead
Account Manager / Affiliate Partnerships
Recruit, coach, and evaluate team members to ensure a performance-driven culture.
Foster strong coordination between content, SEO, and commercial operations.
4. International Expansion & Market Intelligence
Map and prioritise new markets for Bojoko’s rollout.
Conduct market research on competition, regulation, and user behaviour.
Build business cases for international launches and localised versions.
Share insights, trends, and forecasts with NSN’s central management and M&A team.
What We’re Looking For
Proven experience in iGaming, affiliate marketing, or SEO-driven business management.
Strong analytical and strategic mindset – confident using data dashboards and KPIs.
Experience in launching or localising products across multiple markets.
Excellent understanding of SEO, content monetisation, and affiliate partnerships.
Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, etc.
Fluency in English (any additional language is a plus, Spanish, Portuguese, …).
Entrepreneurial, organised, and results-oriented profile.
What We Offer
Strategic leadership role within a growing global iGaming group.
Direct ownership of two key brands with real autonomy.
Opportunity to drive international expansion and localisation from the ground up.
100% remote work environment with an international and data-driven culture
Competitive package (from 50k EUR, depending on profile).
Clear career path within NSN’s global operations.
Ready to Join Us?
Apply now and lead the international growth of Bojoko.com and Bojoko.ca — turning local success stories into global casino comparison references.