Business Manager – Africa (French-speaking markets) - North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.
About the Role
We’re looking for a Business Manager – Africa FR to lead the growth and strategic development of our French-speaking African markets.
This role is perfect for someone strategic, entrepreneurial, and data-driven, with a strong understanding of the digital and media landscape — and a passion for sports.
You’ll collaborate with Product, Content, SEO, Sales, and Data teams to define and execute market strategies, optimize performance, and ensure sustainable business growth across the region.
Key Responsibilities
1. Market Vision & Strategy
Conduct market research to identify trends, regulatory developments, and competitive opportunities.
Define and execute growth strategies balancing short-term performance and long-term positioning.
Prioritize initiatives and resources based on ROI and market maturity.
Translate business goals into roadmaps with clear KPIs and milestones.
2. Performance & P&L Ownership
Own the P&L: monitor revenue, costs, and profitability for your markets.
Use financial insights to guide decisions and strategic pivots.
Track key KPIs: traffic, rankings, conversion, FTDs, and ROI.
Build and maintain performance dashboards and reporting.
3. Monetization & Business Development
Identify and develop new monetization streams (fixed fees, branded content, partnerships).
Coordinate with Product and SEO teams to enhance conversion and performance.
Diversify revenue through innovative models and collaborations.
4. Team Leadership
Lead a multidisciplinary squad (Account Managers, Content, SEO).
Recruit, coach, and develop team members through clear goals and feedback.
Foster a culture of ownership, collaboration, and accountability.
5. Product, Content & Innovation
Partner with Product and Content teams to optimize UX, CRO, and editorial strategy.
Drive experimentation and testing to identify new growth opportunities.
6. Compliance & Risk Management
Monitor local iGaming regulations and ensure all content and campaigns remain compliant.
Work with Legal and Compliance teams to mitigate risks and adapt strategies.
7. Partnerships & Strategic Growth
Identify new partnership and acquisition opportunities in the Africa FR region.
Build and maintain transparent, long-term relationships with key partners.
What We’re Looking For
Native or fluent French and English speaker
5+ years of experience in business management, growth, or performance marketing, ideally in digital media or iGaming.
Strong analytical and strategic mindset with P&L ownership experience.
Proven leadership of cross-functional teams.
Excellent communication and stakeholder management skills.
Passion for sports, data, and digital media.
What We Offer
Work on top sports and betting platforms such as AfrikFoot, Football Whispers, and others reaching millions of African fans.
100% remote or hybrid flexibility (Africa or Europe-based).
Join a dynamic, multicultural team passionate about sports and innovation.
Career growth opportunities in a fast-scaling international group.
A culture of autonomy, ownership, and creativity.
Competitive salary based on experience and seniority.
Ready to Join Us?
If you’re passionate about sports, content, and iGaming — and thrive in a fast-paced, international environment — we want to hear from you.
Apply now and help shape the future of North Star Network’s Africa FR audience!