| iGBA
Brand Strategist - UK

Brand Strategist - UK

02 JUL 2025

Senior Content Manager – Brazilian Portuguese Job Description About the role : Join our fantastic team as a Senior Content Manager (Brazilian Portuguese)! You will play a key role in overseeing content strategies for our Brazilian Portuguese Business Unit, managing content creation and optimization, and ensuring compliance with industry standards and regulations. You will collaborate with cross-functional teams, stay updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends. This role requires strong leadership, strategic and out-of-the-box thinking, innovation, and effective communication skills to drive content initiatives and achieve business objectives.

Responsibilities
Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical
 
Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.)
 
Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets
 
Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept
 
Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities
 
Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.)
 
Help build tentpole concepts and evergreen programs that are scalable across multiple assets
 
Partner with media planners and content teams to ensure pitches are both sellable and executable
 
Job requirements
3–5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience.
 
Strong writing and presentation skills—can quickly create polished, client-facing materials
 
A strategic and creative mindset with the ability to connect advertiser needs to Better Collective’s media assets
 
Experience in sports, betting, entertainment, social media, or podcast media is a major plus
 
Collaborative, curious, and comfortable juggling multiple fast-moving pitches
 
A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN)
 
What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.
 
Flexible working hours which supports a healthy work-life balance
 
Private health and dental insurance, group income protection, life assurance
 
A varied everyday life in a fast-paced international business
 
A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
 
30 days annual leave (excluding bank holidays!)
 
 
Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
 
Hybrid
London, United Kingdom