Brand Strategist - UK Job description We’re looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity — developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You’ll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients’ goals across sports media, sports betting media, talent-led content, and esports.
Responsibilities
Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical
Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.)
Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets
Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept
Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities
Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.)
Help build tentpole concepts and evergreen programs that are scalable across multiple assets
Partner with media planners and content teams to ensure pitches are both sellable and executable
Job requirements
3–5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience.
Strong writing and presentation skills—can quickly create polished, client-facing materials
A strategic and creative mindset with the ability to connect advertiser needs to Better Collective’s media assets
Experience in sports, betting, entertainment, social media, or podcast media is a major plus
Collaborative, curious, and comfortable juggling multiple fast-moving pitches
A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN)
What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.
Flexible working hours which supports a healthy work-life balance
Private health and dental insurance, group income protection, life assurance
A varied everyday life in a fast-paced international business
A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
30 days annual leave (excluding bank holidays!)
Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
Hybrid
London, United Kingdom