What is affiliate marketing?

What is affiliate marketing?

<p>Affiliate marketing is a type of performance marketing where a business pays an affiliate marketer when that affiliate achieves a certain result. This result is typically delivering a new lead or customer to the business, usually by directing online traffic to its website or to standalone offer pages.</p>
<p>Affiliate marketing is common across many industries – for example, price comparison sites for financial products and travel are affiliate websites.</p>
<p>The gambling industry relies heavily on affiliates. Affiliates typically use content or comparison websites to drive web users to online casinos and sports betting sites. If a website visitor then goes on to register and/or deposit funds, the casino or sports betting site makes a payment to the affiliate.</p>
<p>Casino and sports betting websites operate in a very competitive landscape, with many spending large sums of money on traditional media such as TV advertising and sports sponsorship to keep ahead of their rivals.</p>
<p>Compared with these forms of marketing, affiliate marketing is very cost-effective, so many gambling companies use a large number of affiliate marketers. Because they only pay affiliates when they are successful in sending them new players, there’s less risk of a poor return on their investment than with many other forms of marketing activity.</p>