Entain Partners

With an extensive brand portfolio, Entain Partners owns renowned Sports Brands such as bwin, Coral, and Ladbrokes, as well as Games Brands like Foxy Bingo, partypoker, and PartyCasino. The Group's proprietary technology spans core product verticals, facilitating B2B services alongside its dominant B2C operations. A notable component of Entain Partners’ strategic landscape is the 50/50 joint venture, BetMGM, a key player in US sports betting and iGaming, powered by Entain Partners' technology and exclusive in-house gaming studios.

Setting industry standards in Environmental, Social, and Governance (ESG) practices, Entain Partners is recognized in FTSE4Good, the DJSI, and holds an AA rating by MSCI. At the core of Entain Partners' success is affiliate marketing, crucial for building lasting relationships with affiliates and media partners. Renowned for providing an exhilarating gaming experience, Entain Partners ensures lucrative revenue opportunities for affiliates, granting access to premier gaming brands and generous commissions for top performers in the industry.