Vor Interactive launches AI prediction widget on Odds Shark
The data solutions startup has added its predictive tool to the sports betting affiliate site to boost user engagement.
Launched in August 2025, the widget is built on the company’s proprietary software and has been tested on more than two million predictions with an accuracy rate of 83%. It delivers real-time and interactive betting insights through AI-powered automation, personalisation and global sports coverage, including soccer, NFL, NBA, MLB, IPL cricket and Masters tennis.
Live since 5 September 2025 on Odds Shark’s NFL matchup pages, the widget features data-driven game predictions, “hot bet” picks that highlight trending or high-value wagers and customisable bet-building tools.
Commenting on the product, Richard Acosta, Vor Interactive CEO, said it is designed in line with the company’s vision to “empower publishers and operators with a tool that doesn’t just display content, but also tells a story, hooks the user and drives conversions”. He highlighted Odds Shark’s openness to AI-assisted tools and said his team is “delighted to have integrated with a big-name US affiliate and looks forward to building on the partnership”.
The widget will be rolled out to more leagues on Odds Shark, including NBA and NHL previews. Upcoming features will also include a one-click bet slip, enabling users to select wagers and add them directly to betslips.
Scott Hastings, content lead at Odds Shark, added: “Odds Shark is committed to providing our audience with data-driven tools that empower our bettors to make smarter wagers, bet confidently, and help them take the guesswork out of betting. We are excited to add the Vor widget to our suite of products this NFL season.”
Recently, Vor Interactive also partnered with affiliate marketing agency Loads of Traffic to co-develop acquisition strategies.