Vor Interactive launches AI-powered marketing widget
OLBG, Gambling.com Group and TAG Media were all double winners at this year’s iGB Affiliate awards, held at London’s Troxy on the final night of iGB L!VE.
According to Richard Acosta, Vor Interactive co-founder and CEO, the widget delivers real-time betting content through automation, personalisation and wide market coverage, including soccer, NFL, NBA, MLB, IPL cricket and Masters tennis.
“Our vision was to empower publishers and operators with a tool that doesn’t just display content – but tells a story, hooks the user and drives conversions,” Acosta said.
Built on the company’s proprietary predictive software, the widget supports sportsbooks, affiliates, networks and digital media by producing data-led narratives for each fixture. It integrates live odds and bet builder functionality to drive actionable user engagement.
The tool delivers personalised betting stories based on historical match data and insights, and supports multilingual and multi-currency formats for global reach. It also features “Hot Bet” suggestions to highlight trending wagers, while its widget-based format allows for seamless integration across affiliate and publisher platforms. A user-friendly dashboard enables clients to manage deployments at scale with flexible, intuitive controls.
In July, Vor Interactive partnered with Isle of Man-based affiliate marketing agency Loads of Traffic to co-develop acquisition strategies across sports betting, iGaming and financial services.