EveryMatrix unveils enhancements for OddsMatrix

Used by bookmakers and platform providers around the world, the new product now offers extended coverage and advanced back-office functionalities, allowing clients to fully control and define their own odds and pay-out levels.

Operators can customise pay-outs, automatically follow the pay-out of relevant competitors for the selected markets or manually tweak odds on selected outcomes with a fixed offset in probability that follows the market’s moves.

“We’ve been in sports betting for two decades now, starting with BetBrain.com in 2001, and constantly kept our offering relevant,” EveryMatrix chief executive Ebbe Groes said. “Today, OddsMatrix is a reliable sports betting data provider for more than 50 B2C and B2B companies.

“The solution is also used by our Fully Managed Sportsbook clients, which means that the odds and settlement data is tested by tens of thousands of players daily. And this is why our feed clients enjoy consistent good margins and efficient operations.”