The affiliate has rebranded to Quantum with a refreshed site design, logo and assets as it enters a new phase of growth.
Founded in 2014 in London, Quantum now operates across the UK, Europe and North America, running brands such as Freespinswizard, Freeslotsgenie and Slotswise. Since launch, it has expanded from five employees to a team of 60 and recently completed its C-suite with ex-Livescore managing director James McCarthy joining as CMO and Simon Winder as CFO. In the first three quarters last year, the affiliate reported 59% year-on-year growth in revenue to £20.59 million and in EBITDA to £4.85 million. In 2025, it brought its tech operations in-house, building a 14-person team.
Explaining the rebrand, CEO Jamie Walters (pictured) said the word Quantum was already part of the former name QiH, short for Quantum International Holdings. The simplified name, according to Walters, represents “the next version” of the company’s vision to expand its “affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe”.
Tom Murch, creative director at Quantum, added: "The rebrand brief was simple: evolution. This wasn't just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive."
“For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we,” Walters said. “A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.”
“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive.”