By
iGBA
Editorial
Knowing how to choose between CPA, revenue share and a hybrid deal can be tough, especially as deals with operators are ever changing. Ex-pro Tadas Peckaitis explores the best solution for affiliates in the sector
Under the deal, which builds on an agreement signed in August 2020, PointsBet will remain as an official betting operator of the PGA Tour, with live betting odds integrations to be featured on linear and streaming broadcasts on both the Golf Channel and Peacock.
Plans are also in place for betting integration on NBC, via PointsBet’s existing agreement with NBC Sports, whereby it serves as the broadcaster’s official sports betting partner.
Other aspects of the deal include PointsBet continuing to have access to the PGA Tour’s library of archival and b-roll footage for use within pre-tournament and post-game betting content preview shows, betting-specific videos and distribution of highlights to PointsBet users.