Sportsbook data provider OpticOdds has announced a partnership with The Crowd’s Line AI (TCL AI) to introduce a real-time player prop pricing platform for the WNBA.
Founded in 2023 by Anthony Lage and Justin Nelson, TCL AI is an AI/ML-driven sports betting intelligence company delivering the accurate probability distributions for player props and alt lines. Its calibrated NFL, NBA and WNBA models help sportsbooks and bettors make more confident market decisions and higher-value bets, driving improved hold and ROI.
The collaboration aims to bring more precision and flexibility to how sportsbooks price bets in one of North America’s fastest-growing sports.
Ryan Weinstock, chief commercial officer at OpticOdds, highlighted TCL AI’s ability in “bringing market-grade predictive distributions to a segment like the WNBA that’s often underserved" and said the team is “excited to help scale this offering” with its infrastructure.
The new platform combines TCL AI’s machine learning engine, which generates full probability distributions for player stat lines, with OpticOdds’ API and trading infrastructure. These distributions are continuously updated and optimised for real-time mispricing detection.
Through the OpticOdds interface, this integration enables clients to view independent fair value prices, flag mispriced lines, detect injuries and spot arbitrage opportunities across more than 100 operators within a single dashboard.
Lage added: “This partnership enables us to deliver WNBA player prop pricing at scale – putting cutting-edge analytics directly into the hands of sportsbooks, syndicates and sharp bettors. OpticOdds makes integration seamless, allowing our clients to move quickly on a fast-growing market.”
The WNBA model developed by TCL AI will be integrated into the OpticOdds ecosystem later this month, with a full commercial rollout planned for late July.
Recently, OpticOdds hired Leo Barker as its VP commercial for EMEA. Gambling.com Group, the parent company of OpticOdds and OddsJam, posted a record Q1 with revenue hitting $40.6 million (£30.1 million/€35.8 million) and is expected to report its Q2 earnings in August.