By
Dan
Kleiner
Editor
Oddschecker has revealed in its Cheltenham Festival Review 2024 that operator clickshare has become more evenly spread than in the last few years.
William Hill increased its share of bet slip clicks to 11.58% from 10.31% the previous month, with its bet share also up 5.2pp.
Outside of the Top 5 of Bet365, William Hill, Sky Bet, Paddy Power and Betfair, Unibet was the biggest mover over the month, a 0.6% rise in bet slip clicks sufficient to lift it three spots to seventh. LeoVegas-owned BetUK slipped back four places to 10 as click share fell to 3.38% from 5.15% in the prior month.
Outside of the Top 10, Sporting Index was the biggest mover, increasing its click share by 1.3pp.
January saw the Oddschecker-implied industry margin depressed by the win rates of the favourites in horse racing and football.
In racing, this exceeded 38%, the highest since February 2022 and the second highest monthly figure since percentage since horse racing resumed post-Covid in June 2020.
While in EPL football, the ‘big 6’ of Man City, Arsenal, Liverpool, Man Utd, Spurs and Chelsea won 90% of the matches that they were favoured to win, well above their average win rate of 64%.