Introducing Stape – an all-in-one platform for server-side tracking

Server-side tracking with Stape provides several advantages that can significantly improve the accuracy and effectiveness of your data. It allows you to achieve 100% data accuracy by overcoming challenges such as ad blockers and short-lived cookies, ensuring more reliable data for better decision-making. The system also improves conversion attribution, giving you a clearer picture of how users interact with your website across different touchpoints. Additionally, server-side tracking enriches your data streams by incorporating offline and first-party data, leading to more focused marketing efforts.

Stape offers a comprehensive range of services to streamline your server-side tracking setup. The platform includes hosting for server-side Google Tag Manager, available globally and in the EU, making it accessible regardless of your location. Tools such as the Website Tracking Checker help you assess the health of your tracking setup, while the Setup Assistant generates pre-made GTM templates tailored to your specific tech stack. Stape also offers a variety of apps, plugins, templates, and extensions for popular platforms like WordPress, Shopify and Wix, ensuring seamless integration with your website.

The benefits of using Stape extend beyond its powerful tracking features. The service is cost-effective, with hosting plans starting at just $17, and it includes logs as part of the package. Stape’s user-friendly setup and clear dashboards make it easy for anyone to get started. In addition, the platform offers enhanced tracking with powerful integrations and templates, as well as 24/7 support and a dedicated community to assist with any server-side tracking issues. Stape also adheres to strict compliance standards, including ISO 27001, HIPAA, SOC 2, DORA, and GDPR, ensuring your data remains secure.