By
iGBA
Editorial
The fast-growing programme reflects on a transformational 12 months for the business as it prepares to roar into 2026 at iGBA Barcelona.
2025 was a symbolic year for Growe Partners. Not only did we continue to grow, but we also marked two years in the industry. And as often happens in a second year, the focus shifted from showcasing yourself to defining how you are remembered.
This period was no longer about entering the market loudly. It became about shaping presence with intention, building recognition through experience and reinforcing trust through results. The industry changed as well: the market grew more competitive, partners more selective and the demands for reliability and performance noticeably higher. This environment pushed us to grow faster and smarter. We strengthened our processes, expanded the team and sharpened our focus on what truly delivers long-term value.
With this in mind, we would like to look back at what defined Growe Partners in 2025.
2025 in numbers
● 900+ merch items created and distributed throughout the year
● 150+ participants who joined the pupil-scan activation at SiGMA Rome
● 50+ team members representing Growe Partners across events all around the globe
● 50+ partner media collaborations, including interviews and joint projects
● 30% growth in affiliate income
● 15+ merch categories produced, from apparel to tech and wellness items
● 10+ industry events attended throughout the year
● 5 flagship exhibitions with full-scale booths spanning five major international hubs
Showing up globally
In 2025, Growe Partners strengthened its presence across the industry through a wide calendar of events, including major exhibitions where we presented full-scale booths. These appearances allowed us to remain visible in key markets and stay close to our partners and community.
Our conference route formed a clear international map that included both iGB Affiliate Barcelona, iGB L!VE and other industry events.
Across these flagship stops, our teams from affiliate, brand, and operations worked together on site, turning each appearance into a platform for strengthening relationships, gathering insights, and engaging directly with the market.
Step by step, this consistent geography shaped how the brand is recognised today. Not as a one-time appearance, but as a stable and active leader in the global iGaming ecosystem.
Proving impact
Behind the visibility, events, and collaborations of 2025 stood one clear priority: building partnerships that deliver stable, long-term results.
Throughout the year, Growe Partners continued to expand its partner network and grow the team to support this scale. The focus remained on structured work, realistic expectations and strategies built for sustainability rather than short-term wins.
The most important outcome of this approach was a 30% growth in affiliate income. For us, this result became the clearest confirmation that a strong brand, thoughtful communication and consistent partner support lead to measurable business performance.
Looking ahead
Two years into the industry, Growe Partners enters the next stage with a clear understanding of who we are and how we create value. 2025 showed that brand experience, strong presence, and structured partnerships can grow together and reinforce each other.
We move forward with a stronger team, a wider partner network, deeper regional expertise and a clear focus on sustainable performance. The direction is set, the foundation is built and the next chapter is about scaling what already works.
We begin 2026 at iGB Barcelona, where the new season officially starts for us. We look forward to meeting partners and the industry community at booth 81-M45.
Thank you to everyone who has been part of this journey so far. We are just getting started.