By
iGBA
Editorial
With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.
Go Affiliates made a strong impact at iGB L!VE London 2025, held at ExCeL London on July 2-3. Each year, the event draws thousands of industry professionals, making it the ideal platform for Go Affiliates to unveil its sweeps programme for the US.
Go Affiliates, a fast-growing business in the sweepstakes affiliate marketing space, showcased its US sweeps program at iGB L!VE, along with its flagship brands Casino Click and Free Spin. With these brands, the company aims to cement its position in the US and introduce stakeholders to new opportunities for revenue growth.
Casino Click, a sweepstakes online casino that launched in December 2024, took centre stage and allowed Go Affiliates to showcase its potential as a leading platform with strong player retention. The casino-focused brand is quickly gaining traction among US players, and stakeholders have learnt more about its affiliate programme and commission structures for long-term growth.
Go Affiliates furthermore unveiled Free Spin, a new US sweeps casino brand. The platform has a user-friendly interface and a wide range of slots and live dealer games to attract a broad demographic of players. As with Casino Click, it is positioned to become a key player in the US market, offering affiliate partners new avenues to capitalise on the growing popularity of sweeps casinos.
In addition, Go Affiliates teased the launch of a soon-to-be-revealed third brand, further solidifying its intentions to expand its presence in the US. The company is now positioned to become a market leader in the online sweepstakes casino business, with multiple profitable brands and expertise.
Another highlight was Go Affiliates’ slots tournament, held at its booth G50. The event featured Playnetic’s Moonlight Guardian and saw attendees battle it out for a grand prize of $1000. The purpose of the tournament was not only to entertain visitors, but to provide a firsthand glimpse into the company’s engaging, player-first approach.
Meanwhile, iGB L!VE served as a space for stakeholders to connect with the Go Affiliates team, engage in meaningful conversations, and share insights into the latest sweeps trends. With a focus on collaboration and innovation, the conference allowed everyone, from operators and regulators to gambling professionals, to gain knowledge and share ideas for a sustainable, responsible iGaming community.
About Go Affiliates:
Go Affiliates is an online marketing company, specialising in high-converting sweepstakes casino brands. With a focus on innovation, trust, and building successful partnerships, Go Affiliates continues to grow its portfolio of brands, while equipping partners with the latest tools to thrive in an ever-changing market.