By
Dan
Kleiner
Editor
The affiliate has announced it has reached a deal with Forza Football to bring together sports and iGaming through shared content.
Game Lounge will deliver integrated sports and gaming content experiences, which are assumed to sit on Forza’s platform. The deal aims to bring together Game Lounge’s data-driven expertise in iGaming with Forza Football’s global sports community.
Forza Football, which can be accessed on desktop, is largely a mobile app platform that enables users to view live scores from across 800 leagues in the football world. It also tracks player transfers as well as player profiles and statistics. Users are encouraged to follow teams and players for the platform to notify users of lineups and scores.
Classic win-win
Fredrik Langeland, Game Lounge co-founder, said that partnering with a leading football app/platform in Forza Football “fits perfectly with Game Lounge’s long-term vision”.
“A classic win-win situation for the parties, and we can’t wait to present our product to the audience and all our partners this spring.”
Erik Heinemark, Forza Football co-founder, acknowledged that the partnership allows the platform to enhance the value it offers to its users by “seamlessly integrating gaming experiences where they naturally belong, alongside live scores and content”. “It’s a strategic fit that will drive innovation for both platforms in the years ahead.”
Forza Football at present already works with operators to provide odds on applicable fixtures, including Bet365 and BetFred, but it’s unclear what experiences Game Lounge will be developing for the platform.