The iGaming digital agency marks its 15th anniversary with the launch of the Digital Footprints Accelerator Fund, offering £50,000 in marketing resources to a standout iGaming startup.
Sharon McFarlane, managing director at Digital Footprints, said the initiative reflects the brand’s commitment to building its own community “to fuel innovation, champion responsible growth and give a deserving startup a genuine launchpad”.
The Accelerator Fund is open to iGaming startups less than two years old at pre-launch or early growth stage, with responsible operations and compliance at their core.
The winning entrant will receive a bespoke digital marketing package worth £50,000, including SEO and content strategy, social media and influencer campaigns, creative branding and design, analytics and performance dashboarding, sponsorship sourcing and activation and UX and conversion optimisation. Additional benefits include exposure through Digital Footprints’ channels, press coverage and advisory support from industry specialists.
Applications opened on 13 October and close on 10 November. The shortlist will be announced on 24 November, followed by a pitch day on 1 December. The winner will be revealed on 8 January 2026.
“We believe that success should create opportunity,” said McFarlane. “After 15 years in the digital and iGaming space, we recognise that we definitely had help along the way from an amazing community, and this fund is our chance to pay that forward. We can’t wait to see who steps forward.”