The iGaming technology brand has signed a three-year partnership with betting and gaming entertainment provider OpenBet to deliver its automated betting solution (ABS), Trending BetBuilder.
Originally launched in 2023 to optimise the user experience by incorporating key statistics into the accumulator bet journey and boosting operator conversions, Checkd Dev’s ABS has since evolved to meet rising demand for automated pre-canned bet builder content.
Commenting on the collaboration, Andrew Grimshaw, commercial director at Checkd Dev, said that it is “an exciting step forward”, as the company brings its proprietary ABS technology to the BetBuilder vertical for the first time.
Trending BetBuilder will be integrated with OpenBet’s market-leading pricing and SportCast-powered BetBuilder, designed to deliver a highly personalised and immersive player experience. The collaboration is expected to improve both pre-canned bet builder conversion rates and operational efficiencies for operators’ trading teams.
“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category,” Grimshaw said.
Jason Ayton, SVP business development and strategy at OpenBet, highlighted that Trending BetBuilder will deliver “an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets”.
Through the partnership, OpenBet’s global network of operators will benefit from features including dynamic, stats-driven pre-canned widgets for front-end user engagement, a fully automated back-end system for bet creation, management and localisation and a multi-territory ready interface that supports global scalability through a centralised and intuitive admin control panel.
“Trending BetBuilder takes the product to the next level for our partners,” Ayton said. “We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
Checkd Dev also announced a partnership with William Hill in March 2025 to launch its ABS to enhance pre-match football and horse racing betting experience.