Boomerang Partners’ Time to Win tournament moves into the final weeks

Forty-five affiliate teams from around the world are taking part in the Time to Win tournament. Its organiser, Boomerang Partners, an Official Regional Partner of AC Milan, is offering a range of AC Milan experiences as prizes. With time running out unril the tournament ends on 31 March, the competition is intensifying across all tiers.

Early progress across reward tiers

The tournament is already showing strong progress across the prize tiers. Six teams have passed the 250-point mark, securing their place in the draw for official AC Milan jerseys signed by players.

At the same time, around a quarter of all teams have already locked in additional bonus points for the upcoming third season of the Golden Boomerang Awards, Boomerang Partners’ global affiliate tournament. It will launch in early April 2026, promising new challenges, exclusive prizes and unique experiences for participants.

The Time to Win tournament has also attracted a growing number of new partners, reflecting strong global interest among affiliates in Boomerang Partners’ initiatives.

Tight race at the top

While one team has emerged as a clear frontrunner, the competition for the top positions remains intense. Teams ranked between positions 3-6 are closely grouped, all pushing toward the 550-point milestone required to secure a trip to Milan for the AC Milan vs. Juventus match. The experience includes behind-the-scenes access, pre-match entry to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate prize draw – an exclusive visit to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet – awaits those who reach 750 points.

Diverse engagement mechanics

The Time to Win tournament is also driving strong engagement beyond traffic-focused tasks. Marketing surveys have become the most popular mechanic so far, followed by PR-focused surveys. Teams are also actively engaging in other activities, completing SMM challenges and leaving expert comments on the Rossoneri Hub, the main platform for Boomerang Partners’ AC Milan-related activations.

Activity peaks are clearly aligned with major sporting events, with weekends driving the highest levels of participation.

Entering the final stretch

With less than a week remaining until 31 March, there is still time for both new and existing affiliate teams to accelerate, accumulate points and compete for high-value rewards.

The Time to Win tournament remains open to new participants, offering a chance to enter the race at a crucial stage and compete for unique AC Milan experiences.