By
iGBA
Editorial
Baresi’s appearance is designed to elevate the brand experience and create a high energy environment while partners meet the team, participate in discussions, and engage with planned activities
Betsson Group Affiliates (BGA) will participate at the iGB Affiliate Barcelona Summit on 20 and 21 January 2026, using the event as a strategic platform to engage with partners, align on growth priorities, and strengthen collaboration for the year ahead. BGA will be located at Stand E40.
The summit provides an important opportunity for BGA to hold business driven conversations on performance, market expansion, and product roadmap evolution. The team will focus on reviewing partnership strategies for 2026, exploring opportunities to scale acquisition, and reinforcing its commitment to sustainable, long term partner success.
To complement the business agenda, BGA will also host Inter Milan legend, Giuseppe “Beppe” Baresi, at its stand. Partners will have the chance to take photos with Baresi, receive signed memorabilia and join a series of scheduled giveaways and raffles.
“iGB Barcelona is one of the most important touchpoints in our annual planning cycle. It allows us to sit down with new and existing partners, assess performance, map growth opportunities and agree on the initiatives that will drive stronger commercial outcomes,” said a Betsson Group Affiliates spokesperson. “Having Beppe Baresi with us adds a premium engagement layer, but our core objective remains clear: to build strategic value with our partners in 2026 and beyond.”
Affiliates who would like to secure dedicated time with the BGA team are encouraged to pre-schedule a meeting ahead of the event. Early bookings will help ensure the right stakeholders are available for focused discussions on performance and commercial priorities.
Betsson Group Affiliates is the exclusive online affiliate programme representing a global portfolio of world-class brands. With a multi-brand and multi-region offering, BGA provides partners with flexibility, precise attribution and a commitment to delivering sustainable, mutually profitable growth built on trust and operational excellence.