Dan
Kleiner
Editor
One of the oldest comparison platforms BetBrain has announced the launch of its UK comparison site as it continues in its evolution following its recent New Zealand domain creation.
The brand, which launched in 2000, has developed its UK website consisting entirely of bookmakers and casino brands from operators with active licences from the UKGC.
BetBrain is a brand owned by GSH Online Media, with both companies headed by Viorel Stan, who in turn previously created and ran the OddsMatrix sportsbook division and revamped the BetBrain brand following its acquisition in 2019.
Features on the UK site include the historic odds comparison tool, football predictions, match results and free betting tips. The brand also included a database of online casino bonuses and integrated an AI-powered service for generating accumulators.
Also on the site, users can find information catered to the UK iGaming context and sensibilities on responsible gambling.
“The UK digital gambling sector demands legitimacy, precision and truthfulness,” said Stan. “With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality.
“Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users”.
“I am thankful for our team’s effort in this endeavour,” the GSH Online Media CEO concluded.