By
Dan
Kleiner
Editor
The affiliate has released the honours list for its annual Oddschecker Endorsed awards, which revealed Bet365 as the big winner after it claimed three of the thirteen categories.
The operator came out on top in the ‘Best Bet Builder’ category, alongside ‘Best In-Play Product’ and ‘Most Popular Sportsbook’. It was a repeat of 2025’s rankings, with the operator appearing at the top of betslip activity on the affiliate's site every month of last year.
The winners
Other brands to receive recognition include Betfred for its football product, which attracted an 82% favourable rating from customers and William Hill for its horse racing product. William Hill’s win was credited to the launch of its Horse Racing Bet Builder that helped the Evoke brand achieve a 67% customer rating.
Unibet was awarded as ‘Most Generous Bookmaker’ with 72% of its customers having described the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with its ‘1 Up Early Payout’ campaign.
PricedUp claimed ‘Best New Bookmaker’ for its activity in its maiden year, Matchbook took home ‘Best Odds on Football’, and AK Bets claimed ‘Best Sportsbook Odds’.
Spreadex and Quinnbet also received Oddschecker Endorsed recognition, with both brands having registered gains in betslip activity across football and horse racing, respectively, in 2025.
Now in its second year, Oddschecker’s Endorsed campaign is judged by a two-fold process. On one side is proprietary quantitative data from the last 12 months, such as site traffic and betting activity on Oddschecker’s site. The other is based on qualified factors around user opinion and perceived product quality.
Branding matters
Andrew Bramley, commercial director at FairPlay Sports Media, acknowledged to iGBA that the campaign last year helped drive traffic to its winners. “The launch last year triggered a notable uptick in brands using Oddschecker accreditation as a trust signal in various bespoke formats, with brands featuring Oddschecker’s stamp across TV, in-product and outdoor campaigns.”
Going further, though, Bramley also said that in its first year, Oddschecker Endorsed began “adding further value beyond customer marketing, with several major brands leveraging their category recognition in internal and industry-facing PR.”
The commercial director at Oddschecker’s parent company confirmed that the awards have helped to strengthen the brand’s position “as the industry’s independent benchmark for product quality and customer value.”
“It formalises our data-led assessments into a recognisable trust mark, deepening operator partnerships and reinforcing Oddschecker’s role as the leading authority for insight, comparison and sportsbook excellence,” concluded Bramley.