By
Louella
Hughes
Sports spread betting is the lucrative untapped product affiliates need to do more to promote, argues Kevan Edgerton of Sporting Index.
Under the arrangement, Bally Sports will broadcast a new sports betting programme – "Live on the Line, Powered by BetMGM" – across its 19 regional sports network brands in the US and the accompanying Bally Sports app.
The programme will also appear on Stadium, Sinclair’s 24/7 multi-platform sports network.
Live on the Line, Powered by BetMGM will deliver up-to-date information for the viewers, as well as entertainment-based content for casual fans.
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Strategy
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