Freebets.com signs exclusive ambassador deal with The Racing Blogger
The UK sports betting affiliate has announced a partnership with horse racing influencer Stephen ‘The Racing Blogger’ Power.
Founded by David Archer in 2009, Free Bets was acquired by XLMedia in 2015 before being offloaded to Gambling.com Group in 2024 alongside the group’s other Canadian and European sports media assets.
Effective immediately, the collaboration will see Power, often referred to as Blogger or Bloggsy, cover major National Hunt racing events such as the Cheltenham Festival and the Grand National.
Dominic Celica, head of PR at Free Bets, highlighted Power’s huge social media presence of over 300,000 followers across X and Instagram and said the affiliate is “delighted to be working with him and have an incredible amount of content in the pipeline”.
As part of the collaboration, Power’s insights will be shared across his own digital platforms as well as Free Bets’ social media accounts. He will also pen betting previews and tips for both racing and football and promote free-to-play games set to launch on the affiliate site.
Commenting on the partnership, Power added: “I am delighted to collaborate with Free Bets to deliver engaging content through two of the biggest race meetings of the year and promote their brand to give racing enthusiasts winners, offers and the best insight in the sport. I am sure we will work on some really special content.”