By
Stephen
Carter
Head of content
The igaming sector has more time to develop alternatives to the personalised advertising provided by third-party tracking cookies after Google pushed back plans to block these in Chrome to the second half of 2024.
Users and creators will have until 17 August to remove links and referral codes from their channels, after which they could face sanctions.
Twitch added that it will continue to monitor the sharing of other gambling-related content across its platforms and would update its rules again if necessary.
“To prevent harms and scams created by questionable services that sponsor content on Twitch, we will prohibit sharing links and/or referral codes to sites that offer slots, roulette or dice games,” Twitch said in a creator update.
Twitch specialises in live streaming video games including broadcasts of professional esports competitions and events.
Users and content creators are permitted to post links to websites offering certain services and products, with many being paid to share these links.