By
clariondevelop
clariondevelop
There is more to Google’s advertising product than keywords, says Digital Fuel Marketing’s Aaron Phelps. By making use of all of its features you can significantly improve your chances of meeting CPA or ROI targets.
- (Mostly) everyone knows the type of SEO tactics that are being clamped down on by Google with its focus on quality, but what does quality SEO really mean in 2020? - Onsite content and optimisation, from building expertise, authority and trust (E-A-T) with content, to Google's announcement of Core Web Vitals as a ranking factor. How to prepare? - Offsite SEO, link building and earning links with digital PR, which methodologies work, and why are high-quality methodologies NOT out of reach/budget for ambitious affiliates. - Key steps to follow and summing up Martin Calvert, Marketing Director, ICS digital LLP
More videos from iGB Affiliate can be found here.