UK affiliates given notice by Aspire Global white-label brands
The Aristocrat Interactive-owned white label provider has partially shut down its UK casino operations with related programmes informing affiliates of the account closures, iGBA can reveal.
It is unclear at this stage whether the closures are a prelude to a complete withdrawal from the UK or a pruning of its UK assets around its strongest-performing properties aimed at securing its long-term future in the market. Aristocrat Interactive has not yet responded to a request for comment from iGBA.
According to a statement from an affiliate programme and shared by an anonymous source, brands including Luckland, SpinShake and Cashiopeia have ceased operations since 31 December 2025. The programme has asked partners to submit all invoices related to those brands by 30 January 2026 and will close some affiliate accounts from this February.
iGBA has noticed that many other Aspire Global sites, including jaakcasino.com, playluck.com and toptally.com, have also been defunct since January. In addition, brands such as Hot7Casino, 24Spin and CasinoLuck have announced they will stop accepting bets after 12 February and cease operations by 26 February.
Nevertheless, the provider invited affiliates to continue “enjoying a strong and rewarding relationship” with its active brands in the statement. At the time of writing, 30 casinos remain listed as active under its AG Communications Limited licence in the Gambling Commission register. However, Pavlos Sideris, director at the UK-based affiliate business Double Up Media, told iGBA that he had been informed by an affiliate manager for one of those active brands that it would return on a different white-label platform in three or four months due to AG no longer servicing its brand in the UK.
This move comes amid a regulatory shake-up in the UK iGaming industry, after the Labour government announced a significant overhaul of the country’s online gambling taxation system in November 2025. Effective this April, the rate of Remote Gaming Duty (RGD) will rise from 21% to 40%, while a new rate of 25% will be introduced for most forms of online betting. Bonus wagering requirements have also been capped at 10x since 19 January 2026, while mixed product promotion is now banned.
Aspire Global joined the Aristocrat Interactive ecosystem following NeoGames’ acquisition by the latter in 2024. In March 2025, AG Communications Limited was ordered by the Gambling Commission to pay a £1.4 million settlement for a series of social responsibility and anti-money laundering failures.
The fate of Aspire Global’s defunct brands remains unclear. While the luckland.com domain has now been transformed into an affiliate site listing “best online casinos”, Hot7Casino and 24Spin will be switching to new licence and platform providers, as happened with other inactive sites under the AG Communications Limited licence. Karamba.com and griffoncasino.com, for example, have changed their domain extensions to “.co.uk” and transferred under the White Hat Gaming licence. Some other domains have been put up for sale.
Sue Dawson, operations director at FTD Digital, added that Aspire Global started reducing RTP on slot games such as Book of the Dead to the minimum 87.25% around three years ago, reducing its ability to absorb the financial impacts of the new bonus cap and forthcoming tax hike.