Kalamba Games to expand reach with Malta supplier licence
By
iGBA
Editorial
Next in the Meet the Manager hotseat is PIN-UP Partners CMO Irina Makarova as she explains how branding and merchandise at events plays a key role to the company’s marketing strategy, the importance of sport in wellbeing and building relationships in the industry.
The licence will enable Kalamba to offer its content to approved operators across a number of regulated markets recognised by the MGA.
Kalamba’s portfolio includes more than 50 titles, as well as a set of promotional tools via its BullsEye platform such as tournaments, leaderboards, meta games with both standard progressive and mystery jackpots, and a new predictive CRM platform.
The supplier also has licences in Croatia, Italy, the Netherlands, Portugal, Spain and Sweden, while it picked up a supplier licence in Greece in July this year.
“Being granted an MGA licence is an important milestone for us as we continue our growth strategy and bring innovative new content and promotional tools to regulated markets,” Kalama co-founder and chief executive Steve Cutler said.
“Bullseye, our technology platform is a distinct competitive advantage when addressing the ever-increasing array of regulatory requirements across multiple jurisdictions and licensing frameworks. Supporting our partners with top-notch entertainment for their players continues.”