CasinoFinder.ca combats illegal affiliate practices in Canada

CasinoFinder.ca, the Canadian casino comparison platform, today announced a new initiative to combat illegal affiliate practices that undermine both player trust and operator integrity.

The move comes in response to growing concerns about black-hat SEO tactics, such as ghost redirects, link manipulation and misleading reviews – tactics that have been exposed in international markets and are increasingly targeting Canadian search traffic. Investigations, including recent reports from industry watchdogs, highlight how such affiliates manipulate Google rankings with fake backlinks, deceiving users into visiting unsafe and unlicensed casinos.

CasinoFinder.ca’s mission is to protect Canadian players and support regulated operators by providing only transparent, verifiable and responsible information.

“Illegal affiliates damage the entire ecosystem,” said Alex Brenner, founder of CasinoFinder.ca. “They mislead players, put them at risk of unlicensed operators and erode trust in legitimate affiliate marketing. Our responsibility is to raise standards, not chase short-term traffic.”

Key measures in the initiative:

• Strict vetting of listings: Only licensed, verifiable casinos are included, with regular audits to ensure compliance.
  
  
• Transparency standards: Clear display of wagering requirements, licence jurisdictions and eligibility terms across all reviews.
  
  
• SEO integrity: A commitment to ethical growth strategies that avoid manipulative backlinking or cloaking tactics.
  
  
• Responsible gaming emphasis: Integration of safe-gambling resources and self-exclusion guidance across comparison flows.
  
  
• Industry collaboration: Open dialogue with regulators, operators and fellow affiliates to build a safer online gambling environment.

By actively promoting ethical affiliate practices, CasinoFinder.ca aims to create a trusted space for both players and partners – a counterpoint to unregulated competition that relies on deception.

Cornell added: “We want affiliates, operators, and regulators to know: Casinofinder is committed to raising the bar. Canada’s growing iGaming market deserves clean, sustainable traffic sources that put players first.”

With Ontario leading the way in regulated online gaming and other provinces considering similar frameworks, CasinoFinder.ca sees this as a critical moment to champion ethical standards. The company is also encouraging other affiliates and operators to adopt similar transparency pledges to build long-term trust in the Canadian market.