Affiliate stats and CRM platform StatsDrone has promoted Joe Hatch to VP product.
Hatch joined the company in May 2024 as head of product. His background spans a range of roles at iGaming affiliate businesses and across the wider digital marketing landscape, including product owner at Catena Media and Raketech.
Darrell Helyar, COO and co-founder of StatsDrone, highlighted the central role Hatch has played in the company, including “driving new product innovations that address key gaps in affiliate marketing optimisation” and positioning the platform for long-term growth.
Since joining, Hatch has overseen projects such as postbacks, integration of Pretty Links and Thirsty Affiliates’ dynamic variables on WordPress, building API connectors for StatsDrone data and developing the Changelog feature, which helps affiliates identify data deletion and prevents shaving. This feature led StatsDrone to win the Innovator of the Year award at iGB Affiliate 2025.
Commenting on his new role, Hatch said it is “both a milestone and a continuation of the belief” he has in the platform. He is “excited to help lead the next phase of growth” as the company scales and continues to innovate for clients.
John Wright, StatsDrone CEO and co-founder, added: “Working with Joe has been energising. He has a unique ability to simplify complex problems with creative solutions. He makes everyone else on the team better and is a great teammate.”
Helyar and Wright recently joined gambling behaviour tool developer BetBlocker as trustees after serving as long-term volunteers for the charity.