The digital marketing agency has announced that CTO Clinton Cutajar will take on an additional role as director of AdPlatform.
Joining MediaTroopers in December 2021, Clinton Cutajar brings more than two decades of experience across technology operations and systems leadership. As CTO, he has overseen the company’s tech stack and innovation initiatives, managed mobile platform integrations and built tailored core platforms.
Commenting on the appointment, Shmulik Segal, founder and CEO of MediaTroopers, highlighted Cutajar’s vital role in driving innovation across the business and said the company is “thrilled” to see him step into the additional position.
As director of AdPlatform, Cutajar will lead growth for MediaCruiser, a platform designed to help clients scale campaigns by reaching the right audiences and maximising ROI through access to high-quality traffic sources across vertices and targeting options. He will oversee MediaCruiser’s profit and loss, expand revenue streams, connect traffic sources and continue evolving the self-service AdPlatform to meet client needs.
“We’re confident that he (Cutajar) will play a key role in growing MediaCruiser. Under his leadership, MediaCruiser will help MediaTroopers to deliver more intelligent, secure and effective advertising solutions to our clients,” Segal said.
“Taking on the additional role as director of AdPlatform allows me to directly align technology, revenue and growth strategy,” Cutajar added. “I’m grateful for the trust placed in me with this role and look forward to strengthening our position as a scalable bridge between traffic supply and demand.”